This is a blog article is a continuation of Yesterday’s Blog Article, so if you haven’t had a chance yet, I would highly suggest you read that article first.
So let’s continue on with part 2.
12 More Ways To Easily Get More Readers To Opt-in To Your Business Blog
12. Publish new posts frequently and consistently. By frequently I mean publishing many posts per week or even per day, and by consistently I mean sticking with that frequency religiously. Those two factors will communicate to the visitors that your blog is active, and that subscribing to the RSS feed might be the best way to stay updated with it indeed.
13. Don’t exaggerate. While writing many posts per week or per day is usually a good thing, there is a limit to it. Many people mention that if a certain blog starts overwhelming them with dozens of new posts a day, they will just unsubscribe. The exceptions to this rule are the blogs on fast paced niches like gadget news.
14. Write valuable content. People will only subscribe to your RSS feed if there is some value that they can derive from it. This value might come from different different factors depending on your audience: it may come from the breaking news that you offer, from the deep analysis that you write, or from the funny things you say and so on, but it must be there.
15. Write unique content. You content might be valuable, but if people can find it elsewhere, they will have no reason to subscribe to your RSS feed. For example, suppose you copy all posts from a popular blog on your niche, say Mashable. You content would still be valuable, but it would not be unique, and most people would end up subscribing to the original source.
16. Don’t ramble or go off topic. If your blog has a clear focus as we suggested before, readers will subscribe to it for a very specific reason. If you then start writing about off topic stuff, it will annoy a great part of them. Just consider that a bad or unrelated post is worse than no post at all, since it might make some of your readers actually unsubscribe.
17. Use your RSS feed link when commenting on other blogs. Many bloggers have the habit of commenting on other people’s blogs. Some do it simply to join the conversation. Others because they want to promote their own blogs and generate some traffic. Either way, you can leave your RSS feed link instead of the website one to encourage people to subscribe to your feed (if you use Feedburner, they will be able to see your content anyway).
If you are using comment luv (if you are not, here is a video that will walk you through getting commentluv set up on your blog), and the blog that you are commenting on is a well… your feed will show on their comments section, which is very cool (especially if you share very valuable content).
18. Run a contest. Contests are very popular on the blogosphere. If you have a somewhat popular blog, in fact, it is not difficult to raise some prizes and create one. By making subscribing to your RSS feed a requirement to participate, you could quickly boost the number of subscribers that you have. If you want to control who is going to take this action, use the email subscription method.
19. Offer random prizes to your subscribers. If you are not a fan of contests and competitions, you could always entice people to subscribe to your RSS feed by giving away random prizes. For example, if some company approaches you to donate some free copies of its product, you could in turn donate it to your subscribers
20. Write guest posts. Guest posts represent a very efficient technique for generating both brand awareness and traffic. If you guest blog on a popular blog on your same niche, there is also a good chance that a good percentage of that incoming traffic will end up subscribing to your feed.
21. Welcome the new readers. Whenever you manage to land a guest post on a really popular blog, or when you get mentioned on a larger website or mainstream site, it could be a good idea to write a specific post to welcome those readers. Use that post to describe your blog briefly, to talk a bit about yourself, and to encourage them to subscribe.
22. Go popular on social bookmarking sites. Some people say that the quality of the traffic coming from social bookmarking sites (e.g., Digg and StumbleUpon) is very low. This is true to some extent, because those visitors will rarely click on anything on your page (including on the subscribe link). Because of the sheer amount of traffic that you can get on those sites, however, even a really small conversion rate could easily mean 200 or 300 new subscribers in a matter of 24 hours.
23. Explain to your readers what is RSS. As we mentioned before, it is estimated that less than 10% of the popular know about or use RSS feeds. Can you do anything about this? Sure you can! Write a post teaching your readers what RSS is, why it is good, and how they can start using it. It works particularly well on blogs that have a non tech-savvy audience. Remember yesterday’s article… You can view that for an example right here.
So, that wraps it up for today. Will you implement the 11 simple steps I just shared with you? If so let me know below. Do you have your blog RSS feed set up yet? If not, tell us why. What tools are you using to increase your RSS readers? Please share your comments below.
Please share this article with your friends on Facebook and Twitter, by clicking the like button or quick share buttons below I look forward to sharing more tips with you tomorrow.
Remember, while you are thinking about it.. act on it. Do it now.
To your continued business blogging success,
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